Steiner sees huge potential for MotoGP with Liberty Media
MotoGP CEO Guenther Steiner believes the two-wheeled sport has immense growth potential under the ownership of Liberty Media, likening it to the Formula One of two decades ago. Speaking ahead of the British Grand Prix in England, Steiner noted that while MotoGP doesn't need to mirror F1's racing style, it can benefit from the presentation and commercial opportunities that Formula One enjoys.
Steiner, who previously led a consortium that took over KTM Tech3, expressed optimism about the U.S. market for MotoGP, suggesting it could support more races like Formula One already has. He also highlighted the need for more riders from diverse backgrounds to further expand the sport's global appeal.
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