RM10 for all you can eat? The story behind PJ’s viral buffet

PJ's viral buffet, Faridah Kitchenz, offers an affordable lunch experience for diners who want to enjoy a hearty meal without breaking the bank. Founded by 56-year-old Sabahan Faridah Mintu, the eatery serves over 30 homestyle dishes, including ayam rendang, crispy fried chicken, sambal eggs, and fresh fruit, to name a few. The buffet operates on a "RM10 for all you can eat" model, with customers able to return for as many servings as they wish, as long as they do not waste food.

Faridah's inspiration for the concept came from her observation of children at night markets struggling to afford their meals. To compete with established restaurants, she opted for an all-you-can-eat buffet at an affordable price point. The restaurant is located on the lower-ground floor of Amcorp Mall and has gained popularity among office workers and visitors from Singapore, Brunei, Australia, and the United States.

Faridah emphasizes that the quality of the food does not compromise despite the low price, and she occasionally adds western dishes to keep the buffet fresh and interesting.