Report: iPad shipments fell 8% in Q2 2026 amid global tablet market decline

In the second quarter of 2026, Apple experienced an 8% decline in iPad shipments, as reported by research firm Omdia. The broader tablet market also saw a significant drop, with global shipments falling to 35.5 million units, marking a 9.9% decrease year-over-year. This marks the first time in years that tablet shipments did not follow the typical seasonal pattern of increasing in Q2 due to back-to-school demand.

Despite the overall decline, Apple remained the market leader, shipping 13.5 million iPads, which accounted for 37.8% of the total shipments. Samsung followed closely with 5.8 million shipments, holding a 16.3% share, while Lenovo, Lenovo, and Xiaomi rounded out the top five vendors. Lenovo was the only top-five vendor to report growth, with shipments increasing by 27.1% compared to the previous quarter.

The remaining vendors collectively accounted for 19.1% of shipments, but their combined volume declined by 23.5% year-over-year. Omdia's Research Manager, Himani Mukka, noted that the tablet market saw one of the steepest declines in the past two years. While the slowdown was anticipated, Mukka pointed out that the market had remained more resilient than expected in prior quarters.

She highlighted that tablets have become an integral part of many households and are increasingly replacing traditional PCs for everyday computing in various consumer use cases. Mukka also mentioned that despite ongoing component supply constraints, vendors are unlikely to prioritize the tablet category broadly. Instead, they are expected to focus on their limited resources on flagship and premium models, shifting their portfolios toward premium devices.