Ola Electric opens sales, service network to dealer partners across India

Ola Electric has announced its plans to open sales and service networks to dealer partners across India, marking a significant shift in the company's go-to-market strategy. This change, five years after the launch of its first electric scooters, aims to accelerate both the company's sales and the broader adoption of electric vehicles (EVs) in India.

Previously, Ola Electric relied on its own stores to build EV awareness, establish its brand, and create a significant customer base. As the EV market matures, the company is now turning to dealer partners to handle local sales, service, and scale across the country. Ola Electric stores will focus on brand and product experience, while dealers will become the backbone of sales and service.

The move follows a month of ground engagement with dealers nationwide, who have expressed confidence in the company's product portfolio and local market execution. Ola Electric Chairman and Managing Director, Bhavish Aggarwal, stated that this shift reflects where the EV industry in India is heading. He emphasized that while company-owned stores built trust in EVs, dealer partners have a deep understanding of local markets, which no company-owned network can replicate.

In return, dealer partners will receive strong brand pull, a large recurring service opportunity from Ola Electric's extensive customer base, a full product portfolio, and a dealer economics model designed for strong partner returns. Ola Electric expects meaningful ground-level scale from the program by Diwali 2026. To support this transition, BVR Subbu, former President of Hyundai Motors India and a former board member of Ola Electric, will rejoin the company as Senior Advisor to assist with execution.