Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital Measurement
Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the company under new scrutiny as they seek to unify tabulation of linear and digital viewership of media. Nielsen will take DoubleVerify private for a price estimated at approximately […]
Nielsen, a leading audience measurement firm, is set to acquire DoubleVerify, a digital media monitoring company, in a $2.15 billion all-cash transaction. This deal aims to bolster Nielsen's digital data-gathering efforts and provides DoubleVerify shareholders with $13.60 per share, representing a 30% premium to its Wednesday trading price.
The acquisition will help Nielsen incorporate independent verification of ad impressions and ensure genuine market innovation through a unified platform for audience intelligence and verified media delivery. Both companies' boards of directors have approved the transaction, which is expected to close in Q1 2027, contingent on shareholder approval and meeting regulatory requirements.
Nielsen CEO Kathik Rao expressed excitement about the acquisition, highlighting Nielsen's transformation into a premier media intelligence platform. DoubleVerify CEO Mark Zagorski emphasized the expanded resources and market-leading solutions DoubleVerify will gain from the partnership. The transaction is supported by funds affiliated with Providence Equity Partners LLC, which holds a significant stake in DoubleVerify, and has agreed to vote in favor of the deal.
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