K-Beauty wants to fix the ‘Ozempic face’ problem
From glass skin regimens to salmon sperm facials, South Korea has repeatedly turned niche cosmetic procedures into global beauty trends.
The K-beauty industry may soon tackle a new trend known as the "Ozempic face," according to South Korean biotech company L&C Bio. The company aims to launch an injectable skin booster made from donated human fat, which it believes will capitalize on the growing demand for cosmetic procedures linked to popular weight-loss medications.
L&C Bio, which pioneered the use of human tissue in K-beauty skin boosters, developed this technology around five years ago, with its CEO, Lee Whan Chul, confirming this in an interview. The firm holds patents for this technology in South Korea, the United States, and China. With a history of transforming niche cosmetic treatments into global beauty phenomena, South Korea has previously led the world in trends such as the "glass skin" regime and "salmon sperm" facials.
L&C Bio's upcoming product is poised to follow in this tradition, shifting the focus from enhancing skin quality to restoring facial and body volume, a service the company's new injectable is designed to provide.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
