Highlife to the World campaign for Black Star Experience 2027 launched in Barcelona
Highlife to the World: The Black Star Experience 2027 was officially launched in Barcelona on Sunday, 2nd August 2026, marking the start of a global campaign to promote Ghana’s iconic music genre ahead of the country’s 70th anniversary celebrations.
Highlife to the World: The Black Star Experience 2027 kicked off in Barcelona on August 2nd, 2026, with the goal of elevating Ghana's beloved music genre, Highlife, on the international scene ahead of the country's 70th anniversary in 2027. The launch ceremony took place at Seasea Club, led by Ghana's Ambassador to Spain, H.E. Kalsoume Sinare Baffoe and Creative Arts Agency Executive Secretary Gideon Aryeequaye, alongside other dignitaries and music icons.
The campaign will consist of workshops, masterclasses and major concerts across multiple continents in the lead-up to Ghana's 70th anniversary celebration.
Gideon Aryeequaye, Executive Secretary of the Creative Arts Agency, emphasized the significance of this partnership in showcasing Ghanaian talent to the world, with the ultimate aim of promoting and preserving Highlife for future generations. Additional supporters of the campaign include Presidential Aide and Coordinator of the Black Star Experience, Rex Omar, and Ghana's Permanent Delegate to UNESCO, H.E. Meredith Naakai Lamptey.
The grand opening of the campaign featured performances from renowned artists such as Jupitar, Bessa Simons, Obrafour, Stonebwoy, and the Lucky Star Band. DJ Logs, DJ Demo, DJ King Solo and Nigerian DJ Enny provided the perfect musical backdrop with their sets. Lara Torres, Events Lead at Seasea Club, expressed excitement about supporting a platform as significant as the one that gave birth to Afrobeat and hinted at the possibility of hosting Highlife to the World annually.
H2TW 2027 is organized by Showbiz Africa, the Musicians Union of Ghana, the Black Star Experience, Benayacon and the Ghana Embassy in Madrid, in collaboration with several governmental bodies and creative arts organizations. The full roadmap for the campaign will be revealed at the first-ever Highlife Festival, set to be hosted at Laboma Beach Resort in Accra later this year.
The Black Star Experience is Ghana's flagship cultural, arts and tourism initiative, dedicated to promoting the country's creative industries and cultural heritage on the global stage.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
