GTA VI is so big Netflix is treating its trailer like a Hollywood premiere
Why Rockstar's branding is about to make the film industry look small.
Netflix has secured an exclusive window to showcase an extensive trailer for the upcoming Grand Theft Auto VI video game. The announcement was made on August 27, with the trailer set to debut at 3pm ET on Netflix, and remain exclusive to the platform for a mere six hours. At 9pm ET, the same trailer will become available on Rockstar Games' official YouTube channel, enabling non-subscribers and individuals unable to access Netflix at work to catch a glimpse of the highly anticipated game.
This move by Netflix highlights the fierce competition among streaming services to outdo each other and attract viewers. If Netflix had to pay a significant amount to attain this six-hour exclusivity, it further emphasizes the escalating intensity within the streaming market in the years to come.
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