Govt reduces 'unlawful' content removal deadline for social media firms from 36 hours to 3 hours
The ministry directed all intermediaries to ensure clear labelling and traceable metadata for AI-generated content.
The Indian government has shortened the time frame for social media platforms to remove unlawful content from 36 hours to just three hours. This decision came after the Ministry of Electronics and Information Technology (MeitY) received valid notices from the government or a court. The primary goal is to tackle the increasing threat of deepfakes and AI-generated videos.
MeitY directed all intermediaries to clearly label and provide traceable metadata for such content, allowing users to easily identify synthetically generated material and avoid deception or misuse. These revised rules also strengthen user accountability and platform due diligence, mandating user awareness regarding legal consequences related to unlawful AI-generated content.
Additionally, significant social media intermediaries must take reasonable measures to deploy technical tools that can proactively identify and address harmful AI-generated content, such as content depicting sexual exploitation, child abuse, or impersonation.
Written by urgent.news from Hindustan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
