Ford’s affordable midsize electric truck officially has a name and starting price
For the past few years , Ford Motor Company has been working on an affordable midsize electric truck—the automaker’s answer to Tesla’s sub-$40,000 EVs , the rising domination of ultra-affordable electric vehicles out of China, and Americans’ general frustrations with sky-high car prices. Now, Ford is finally revealing both that vehicle’s name and official starting price The Ford Fathom will have…
Ford Motor Company has finally revealed the name and starting price of its affordable midsize electric truck, the Ford Fathom. The truck will start at $28,350 (excluding destination and delivery fees), positioning it below the $30,000 mark previously indicated. This makes the Fathom more affordable than the $54,995 starting price of the Ford F-150 Lightning.
In comparison, the average new car price in May 2026 stood at $49,220 according to Kelley Blue Book. Kay Hart, general manager for Ford Model E, expressed confidence in the price point, stating it falls within the "affordable market." The Fathom will feature bi-directional charging, a high-resolution touch screen, a digital car key, and Ford's BlueCruise hands-free driving assistance system.
The system operates on 130,000 miles of designated highways known as Blue Zones. The truck will also include a standard-range battery, frunk and bed for additional cargo space, and seating for five adults. Production of the Fathom will begin in fall 2027, with pre-orders opening in early 2027. The Fathom represents the first vehicle to be produced using Ford's Universal EV Platform, which makes assembly 40% faster and reduces the number of parts and workstations required.
Hart highlighted the importance of pairing affordability with high-tech features that customers value, such as BlueCruise's integration with Apple Maps, Apple CarPlay, and Android Auto. The naming process for the Fathom took nine months and involved hundreds of options before landing on the chosen name. The name "Fathom" evokes depth and a comprehensive understanding of the vehicle, with its meaning rooted in the team's desire to communicate the truck's innovative nature.
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