BMW Blasts Its Cars' Internal Screens With Aggressive Ads
Longtime Slashdot readers schwit1 and fjo3 shared a report about BMW displaying a Spider-Man promotion on connected vehicle screens in more than 70 markets. According to reports, drivers had to play or dismiss the ad before they could use the infotainment system. Futurism reports: BMW, showing that it was about as in-touch as its drivers are familiar with turn signals, teased the promotion as a…
BMW has been displaying ads on its connected vehicle screens, particularly in over 70 markets, sparking considerable backlash from drivers. These ads, including a Spider-Man promotion, require drivers to engage with them - either by playing or dismissing - before they can access the infotainment system. BMW described the ad as a "special surprise," but the backlash has been significant.
The ad, which appears on the center console screen upon starting the car, presents an animation that is far from impressive and prompts drivers to scan a QR code. Despite this, the ad allows for the choice to play or skip the "festive animation". The intrusion of ads into the car's primary function of navigation and music selection has been particularly irritating.
BMW owners, especially those active in the r/BMW subreddit, have expressed their discontent through a series of negative reactions to footage of the ad playing on their infotainment system. The ad's intrusion into a system meant for critical updates rather than unexpected advertising is particularly controversial.
Written by urgent.news from Slashdot's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
