A startup that places ads for brands like Best Buy and Target in AI platforms raised $30.5 million
Gravity places ads in AI platforms, including ChatGPT, Codebuff, Magneta, and Runnable. It has begun exploring agent-to-agent ads.
Startup Gravity secures $30.5 million in Series A funding to capitalize on the growing potential of AI ads. Co-founders Leo Martinez and Zach Oldham believe AI ads will eventually dominate the advertising landscape. The company offers a comprehensive ad platform, providing demand-side and supply-side platforms for advertisers and AI developers, respectively, along with an exchange for connecting the two.
Gravity's clients include Best Buy, Target, and MongoDB, with advertisers providing the company with product catalogs to enhance AI agents' buying decisions. The company is exploring "agent-to-agent" ads, which will allow AI agents to make purchases directly. Gravity's competitive edge lies in its specialization in AI-native ads and its full-stack approach.
Despite the presence of industry giants like Google and OpenAI in advertising, Oldham remains optimistic about the untapped potential of the AI ad market, projecting it to surpass even their projections.
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