Tourism ministry's partnership with Netflix, YouTube can create wonders: Shekhawat
Union Minister Gajendra Singh Shekhawat stated that the Ministry of Tourism's partnership with private entities like Netflix, YouTube, and Air India can create significant impacts in promoting Indian tourist destinations. This was highlighted during a recent event held at the National Gallery of Modern Art to mark Netflix's 10 years in India.
The recent partnership with Netflix was established on World Tourism Day last year through a non-commercial MOU to promote India's tourism destinations globally through cinematic storytelling. Netflix Co-CEO Ted Sarandos participated in a fireside chat with Shekhawat, discussing the role of storytelling in promoting India's cultural heritage, tourism, and creative economy.
Sarandos highlighted India's cultural diversity and the strength of its continuous civilization as key factors. He emphasized the importance of partnerships in showcasing India to the world and encouraging domestic exploration. The Ministry of Tourism has been collaborating with various entities, including Netflix, Air India, YouTube, and Google, on non-commercial agreements, benefiting both parties involved.
Written by urgent.news from Hindustan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
