Reliance Retail Acquires Fashion Discovery Platform Furrl
Reliance Retail (RRVL) has acquired Bengaluru-based fashion discovery platform Furrl in an all-cash deal for an undisclosed sum, bringing the…
Reliance Retail has acquired Bengaluru-based fashion discovery platform Furrl in an undisclosed all-cash deal. The startup's proprietary AI styling platform will now be integrated into Reliance's ecosystem, bringing AI capabilities to its digital commerce operations. Furrl's team, including founder and CEO Esha Tiwary, will join Reliance Retail, where Tiwary will lead AI initiatives while the product team focuses on scaling the technology across Reliance's broader operations.
This acquisition strengthens Reliance Retail's portfolio of AI capabilities, enabling more personalized and engaging shopping experiences for customers.
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