Pixel Tag pricing leak sets up a direct showdown with Apple AirTag
New report details European pricing and launch timing for Google's long-rumored item tracker.
A recent leak has revealed that Google is set to enter the Bluetooth tracker market with the Pixel Tag, a product designed specifically for Android's Find My Device network. The leak, shared by Dealabs, suggests that the Pixel Tag will be priced at €34.90 in Europe, which is on par with the €35 price tag of Apple's AirTag. This pricing strategy indicates that Google aims to offer a direct competitor to Apple's popular AirTag.
The Pixel Tag is also expected to launch on August 12, 2026, coinciding with Google's Made By Google event, where the Pixel 11 and Pixel Watch 5 will be unveiled. If Google maintains this competitive pricing in the United States, the Pixel Tag could potentially cost as little as $29, making it an attractive option for consumers seeking a cost-effective alternative to Apple's AirTag.
Written by urgent.news from Android Authority's reporting — not their text. Machine-written; read the original for the full account.
