NWSL plans early start in 2027 with busy international schedule

The NWSL is set to begin its 2027 season a month early, aligning with the Super Bowl weekend in Los Angeles. This move aims to capitalize on the momentum generated by major international soccer events, including the LA28 Games, 2027 Women's World Cup, and the 2031 Women's World Cup being held in the United States. NWSL commissioner Jessica Berman expressed optimism about the league's potential growth, citing the surge in interest during the recent men's World Cup and the strong social media engagement.

The league's average attendance stands at 11,174, second only to 2024, which is expected to continue with the upcoming milestones. High-profile players like Sam Kerr and Lindsey Heaps have returned from European leagues, attracted by the NWSL's infrastructure investments and the league's unique cultural branding opportunities. The early start will also allow the NWSL to leverage the Super Bowl's television exposure, with the season launch scheduled to coincide with the championship weekend.