Nothing is using AI-generated people to show off its new earbuds – everyone hates it [Gallery]

Yesterday, Nothing's CMF brand introduced a new pair of open-ear earbuds called Clip Pro. However, the majority of online chatter is not about the earbuds themselves, but the AI-generated images the company has been posting. It seems that AI has struck a chord with the public, as the overuse of AI-generated media has become a point of contention. Many people find AI-generated images, or "AI slop," to be irritating, and it appears that Nothing's CMF brand is feeling the backlash from the online community.

In response to the criticism, the CMF by Nothing account has posted several marketing materials that showcase the Clip Pro without using actual people. These images include disclaimers stating that "any resemblance to real persons is purely coincidental." While the first two images in the series are convincing, the last one was removed due to its poor quality. The same critique applies to an image shared with the media for the Clip Pro launch, which lacks the appearance of real people in the earbuds.

Another video posted today on the CMF Clip Pro launch is somewhat convincing at first glance, but some obvious signs of AI usage become apparent. The shot of a mountain in the background is particularly noticeable, as is the text in a subway scene that doesn't appear to be text at all. It is easy to understand why these images have sparked controversy, as they are obvious attempts to deceive viewers.

Nothing is reportedly deeply invested in AI as the future of the company, with Carl Pei at the helm. However, the growing public backlash against AI-generated media could force the company to find the right balance in its use of AI. Nothing has yet to respond publicly to the criticism regarding its use of AI in marketing images, so this article will be updated with further information if a response is received.