New MLS Commissioner Offers Chance To Reset Financial Playing Field
Incoming MLS commissioner Larry Berg has a unique challenge — and opportunity — ahead of him to elevate the league's financial standing.
Major League Soccer Commissioner Don Garber will conclude his tenure at the end of 2026, with Los Angeles Football Club part-owner Larry Berg set to assume leadership in 2027. Berg's background suggests a focus on increasing player spending, which aligns with anticipated changes to MLS's salary structure. The league is transitioning to a fall-to-spring calendar in 2027, preceded by a "sprint" season, to enhance global competitiveness.
However, securing lucrative media rights after the Apple deal expires early 2028-29 poses a significant challenge. Berg must renegotiate for annual payouts of $400-$500 million, nearly double the current $2.5 billion deal, to compete with established leagues for TV viewership and prime broadcast slots. Berg's experience with LAFC, which has consistently performed well and attracted top talent, could prove invaluable in shaping MLS's future.
The league aims to push the salary cap, benefiting bigger-spending clubs and enhancing overall quality of play. However, competing against major sports and international leagues for viewership and broadcast slots will be a daunting task. No matter Berg's success, convincing potential TV partners to invest in MLS will require demonstrating the league's growth potential amidst formidable competition.
Written by urgent.news from Forbes's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
