MrBeast's studio head is leaving after a year. Here's what his company's CEO told staffers.
Corie Henson, president of the studio division, was among the new hires brought on to turn MrBeast's company into a Disney-style colossus.
MrBeast's studio head, Corie Henson, has departed after less than a year at the company. Henson, the former NBCUniversal unscripted EVP, is returning to Los Angeles to reunite with her family. CEO Jeff Housenbold has used this transition as an opportunity to enhance execution and culture within the company. Henson's departure comes as MrBeast's company, Beast Industries, endeavors to establish itself as a Disney-style entertainment conglomerate.
Henson's tenure was marked by bringing a Hollywood perspective to the creator-driven culture of MrBeast's operation, which is headquartered in Greenville, North Carolina. Beast Industries has ambitious content plans, including Beast-branded content, Beast Games, new non-Beast content under Watchtime Studios, and the development of new intellectual properties.
Henson, who had previously worked on "Beast Games" and new verticals focused on food, gaming, and other topics, had helped Housenbold introduce financial discipline to the production company. However, Henson's stay was marked by resistance to change due to the company's history of lavish spending and lack of production planning.
Henson was joined by Jenny Ramirez, another NBCU alum, as head of creative content strategy, but she left in June after seven months.
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