LIV Golf Says New Lead Investor Signed, but Big Questions Remain
LIV had been seeking to raise as much as $350 million.
Bedminster, New Jersey — LIV Golf’s CEO Scott O’Neil announced the league has secured a new lead investor to fund the organization going forward. However, the identity and financial commitment of this new investor have not been disclosed. O’Neil replaced the Saudi Public Investment Fund (PIF) as the primary financial backer, after the PIF announced in April it would discontinue funding LIV after the 2026 season.
The new lead investor will be the anchor and support the league’s transition to a player-driven model, where players will become the majority equity holders in LIV Golf. The league currently has expressions of interest from over a dozen additional parties who may serve as minority investors, aiming to create a multi-partner model for long-term stability and growth.
O’Neil expects to finalize the terms of the deal in the coming weeks, targeting a transaction in September. In the meantime, LIV is focusing on delivering a successful 2026 season and the upcoming Bedminster event.
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