Lee Cronin's The Mummy Movie Poster Banned in U.K. For Depicting 'Realistic Impression of a Dead Child'
The U.K.'s advertising regulator has slapped Warner Bros. for displaying Lee Cronin's The Mummy movie posters it says are "likely to distress young children."
The Advertising Standards Authority (ASA) in the U.K. has banned Warner Bros.'s The Mummy movie posters, citing their potential to distress young children. The posters, which featured a grey-skinned girl wrapped in ancient bandages, were deemed too graphic and realistic. The Advertising Standards Authority (ASA) found that the figure had recognizable human features, leading to the conclusion that the ads were unsuitable for outdoor display.
The ASA also ruled that the posters breached a pledge Warner Bros. made not to place the advert within 100m of a school. The controversy was highlighted on social media by BBC journalist Samira Ahmed, who submitted a complaint to the ASA. Despite other complaints about the advertising campaign not being upheld, the ASA concluded that the image was likely to cause fear or distress to young children, particularly those who had lost a child or were concerned about its depiction in the context of global conflicts. Warner Bros. was instructed to ensure future marketing does not cause distress to young children.
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