Is Jetstar's new bag policy really just following the rest of the world?

Jetstar plans to charge passengers for using overhead lockers on their flights, aligning with the practices of many other budget airlines worldwide. Starting February 2, 2027, passengers on Jetstar's lowest fares will only be able to bring one small bag free of charge, which must fit under the seat. Additional bags will incur fees ranging from $25 on domestic flights to up to $52 on international routes. For a family of four flying from Cairns to Tokyo, the extra cost could amount to $416.

The airline claims the changes will streamline boarding, improve access to overhead lockers, and help flights depart on time. However, consumer advocate Choice argues this is yet another instance of airlines nickel-and-diming customers by charging for services that were once included in ticket prices. Choice spokesman Andy Kelly lamented the increasing frustration among travelers over such additional charges.

While Jetstar cites the practice as a way to make flights cheaper, aviation consultant Justin Wastnage believes the Australian market is distinct from that of Europe or North America. With only one national low-cost carrier, Australia lacks the intense competition seen in other regions, where multiple budget airlines vie for passengers. Wastnage believes Jetstar's move is an attempt to extract more money from passengers while positioning itself as a cheaper option.

The practice of "unbundling" — charging separately for services previously bundled in ticket prices — is designed to encourage passengers to spend more after they've booked their flights, according to Wastnage. He added that passengers might be more inclined to pay for extras at the airport than before committing to the trip. Choice spokesman Andy Kelly emphasized the importance of comparing total costs rather than just the advertised fare, as budget airlines may still offer cheaper options when all extras are considered.