Immobilien: Immowelt greift Immoscout an – so will das Portal zum Marktführer aufschließen
Der Wettbewerb digitaler Plattformen um die Vormacht gewinnt an Dynamik. Immowelt-Chef Theo Mseka will mit einer neuen Strategie Marktanteile gewinnen – jenseits reiner Bezahlmodelle.
Nürnberg – Immowelt, the German real estate portal, is ramping up its offensive strategy under the leadership of CEO Theo Mseka. According to Mseka, speaking to the Handelsblatt, Immowelt aims to compete on an equal footing with real estate agents and property providers. In pursuit of this goal, the company is currently overhauling the platform, which is a part of the global AVIV Group.
Mseka, who was born in Tanzania and previously managed the Turkish market leader Hepsiemlak and one of South Africa's leading portals, Private Property, emphasized that they intend "to solve specific problems, rather than just raising prices."
The implication of this aggressive move is directed towards the market leader, DAX giant Scout24, the parent company of Immoscout. In the past, Immoscout faced criticism for employing pricing models for renters and raising fees for commercial providers, such as real estate agents, over time.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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