Food Expo vendors hoping for tasty profits with caviar sake gelato, other new products
Some vendors at Hong Kong’s coming Food Expo have said they expect brisker sales and higher foot traffic compared with last year, citing better weather, discounts and creative products such as caviar sake gelato. The five-day expo is among five trade fairs that will open next Thursday, with more than 1,850 exhibitors in total from over 30 countries and regions taking part, according to organiser…
Vendors at Hong Kong's upcoming Food Expo anticipate brisker sales and increased foot traffic compared to last year, thanks to better weather, discounts, and innovative products like caviar sake gelato. The five-day expo, one of five trade fairs opening next Thursday, will host over 1,850 exhibitors from more than 30 countries and regions, according to the Trade Development Council.
Smilely Lam Yuk-fung, associate executive director of the council, highlighted Hong Kong's role as a culinary capital and a gateway for overseas market entry. This year marks the first time all 11 Asean countries will participate, alongside debuts from Greece and Colombia. Apple Yu, marketing executive of Hiang Kie Coffee Group, expects sales to double from last year, with the event serving as their strongest driver of sales and offering up to 30 percent discounts and gifts.
Meanwhile, Kee Dry Seafood will offer abalone for HK$1 in a game to attract customers. Henry Poon, sales and marketing manager of the company, anticipates a 10 percent improvement in business due to better weather and new offerings. Maggie Ma, founder of Kai's Gourmet, a caviar and black truffle distributor, remains cautious about consumer sentiment but sees the expo as an opportunity to reach more customers.
She plans to launch caviar mooncakes and cocktails, along with caviar sake gelato, a new product priced at HK$59. The expo will coincide with four other shows, including a Chinese medicine conference, with the overall goal of promoting local and international products.
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