E-Commerce: Second-hand platform Rebuy buys important partner from Momox
Online trade in second-hand goods is booming. With an acquisition, Rebuy is expanding its used book business and at the same time gaining a large bookstore chain as a partner.
Düsseldorf-based e-commerce platform Rebuy has bolstered its standing in the rapidly expanding second-hand market through a strategic acquisition of Zeercle. Specializing in the online sale of refurbished electronics and used books, Rebuy now gains a physical presence in traditional retail through Zeercle. Zeercle has established partnerships with major bookstore chains such as Hugendubel, the French retailer Cultura, and Italian publisher Mondadori.
Customers can exchange their used books at these locations, which Rebuy can then resell. In the previous year, Rebuy generated a turnover of slightly over 70 million euros from the sale of 9.7 million used books. With Zeercle, Rebuy gains access to an additional million books per year, thereby strengthening the company's position against its most formidable competitor, Momox.
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