Disney signs deal to let TikTok users add film extracts
<p>Paris, France: The Walt Disney Co. said Wednesday that it had signed a deal with TikTok allowing users of the hugely popular video platform to add extracts of Disney films and characters, in what it billed a "first-of-its-kind agreement".</p> <p>"The agreement will bring creators to the forefront of Disney+, with a curated feed of fan-created content featuring our characters and stories," the…
Paris, France - The Walt Disney Company announced on Wednesday a groundbreaking agreement with TikTok, allowing users of the popular video platform to incorporate extracts from Disney films and characters into their content. This marks the first of its kind for the entertainment giant. Disney CEO explained that the new deal will "bring creators to the forefront of Disney+", with a tailored feed of fan-created content featuring Disney's characters and stories.
The specifics of the content-sharing agreement were not detailed in Disney's quarterly earnings report, which revealed a seven percent increase in revenue to $25.2 billion. However, the company emphasized that this move is part of its strategy to "use advanced technologies to power our storytelling and increase monetisation and returns".
Disney has already experimented with vertical video feeds for previews of its Pixar, Marvel, and "Star Wars" productions on its streaming service Disney+, reflecting a format similar to TikTok's scrolling feed. Despite a slight dip in net profit, falling to $2.8 billion from $5.9 billion a year earlier, the results exceeded most analyst forecasts.
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