Disney partners with TikTok to bring fan-made shorts to Disney+
Creators will be granted access to a deep library of Disney assets to use in their videos.
Disney has teamed up with TikTok to enable fan-made short videos to be featured on Disney+. Creators will have access to a vast collection of Disney assets, including films and series from Pixar, Marvel, and Star Wars. This initiative, initially limited to the US, aims to boost engagement and visibility for these creators. Disney and TikTok have also introduced the Disney Creator Ambassador Program, designed to nurture top creators and provide them with additional exposure, exclusive events, and rewards.
The collaboration is driven by the significant influence of TikTok content on movie and TV show viewership. Disney+ is currently piloting a Verts section where these vertical videos will appear, and it remains unclear whether a future free tier of Disney+ will include this content type. The pilot program is set to launch in the coming months, though no specific date has been announced yet.
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- Disney will let TikTokers create short videos by remixing Marvel, Star Wars, and more iconic franchises digitaltrends.com
- Disney partners with TikTok to offer creator content on its app cbsnews.com
- Disney agrees deal to let TikTokers use its films and TV shows in videos myjoyonline.com
- Disney+ looks to TikTok creators to bring fan content to its short-form video feed techcrunch.com
- TikTok's US entity says it is closing its Nashville office, which held some of its content moderation team; filing: TikTok laid off 250 employees at the office (Emmett Lindner/New York Times) nytimes.com
- Disney agrees deal to let TikTokers use its films and TV shows in videos bbc.co.uk
