Disney+ Could Get a Free Ad-Supported Tier
Disney could introduce an ad-supported Disney+ free tier in the future, according to comments Disney CEO Josh D'Amaro made during the company's latest earnings call (via The Wrap ). D'Amaro said Disney is considering a free tier that could allow it to reach people unwilling to pay for a subscription, but no launch plans were shared. First, we see it as a way to expand our reach to a customer…
In a recent earnings call, Disney CEO Josh D'Amaro hinted at the possibility of introducing a free ad-supported tier for Disney+ in the future, according to The Wrap. However, no launch plans were disclosed at the time. D'Amaro suggested that such a tier could help the company reach price-sensitive customers and accelerate ad revenue growth, as they currently have a strong position in the market.
While competitors like Apple TV and Netflix lack a fully free tier, services such as Tubi and The Roku Channel offer free content. Disney+ boasts approximately 130 million global subscribers and is a leading streaming service in the United States. Additionally, Disney recently partnered with TikTok to allow creators to use Disney characters and scenes for short-form videos.
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