Darth Vader to become a TikTok star as Disney strikes deal on short video
Characters and memorable scenes from back catalogue made available to group of creator fans The likes of Darth Vader, Spider-Man and Moana are about to become TikTok stars for the first time – at least now on an official basis – after Walt Disney struck a “first of its kind” deal with the booming short-video platform. In an acknowledgment of the influence fan-made content now has in the…
Walt Disney has forged a groundbreaking partnership with TikTok, the leading short-video platform, to allow creators to utilize characters and iconic scenes from the company's extensive back catalogue. This "first of its kind" deal signifies the growing influence of fan-made content in the entertainment industry and a shift in how big companies approach the use of their intellectual property.
The deal is set to launch on a US pilot, granting access to an extensive range of curated content featuring characters from Disney's diverse portfolio, including Pixar, Marvel, and Star Wars. This move is a testament to the power of TikTok, which boasts over 200 million US users, including approximately 60% of adults under 30. The partnership aims to showcase the authentic creativity of the TikTok community, enabling audiences to engage with beloved fandoms through shared expressions.
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- Darth Vader to become a TikTok star as Disney strikes deal on short video theguardian.com
- Disney, TikTok strike content-sharing deal thehill.com
