5 years after NIL began, college coaches still out-earn the athletes they coach
Booster-funded collectives helped athletes like Bo Nix and the Cavinder twins land brand deals, but Trump's executive orders show the fight is not settled.
Five years after the inception of the National Collegiate Athletic Association's (NCAA) name, image, and likeness (NIL) policy, college coaches continue to earn significantly more than the athletes they mentor. This disparity has raised questions about the fairness and sustainability of college sports. The NCAA, an organization with a history of opposing athletes' financial independence, has been under scrutiny as it attempts to balance the commercialization of college sports with the athletes' welfare.
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