$4,429 order for a ROG Astral RTX 5090 cancelled by Nvidia due to a 'late' price increase, with Asus blamed — marketplace buyer refunded after immediate $500 increase, with top-spec GPU now almost 2.5x higher than MSRP
Nvidia cancelled a Redditor's Asus ROG Astral RTX 5090 BTF GPU order, originally priced at $4,429, because of a $500 price rise, with Nvidia blaming Asus for the confusion.
A customer's order for an Asus ROG Astral RTX 5090 graphics card was unexpectedly cancelled by Nvidia due to a late price increase on July 31. The purchaser, who placed the order on Nvidia's marketplace, was initially offered a chance to pay the new price of $4,429 or lose the purchase. After reporting the issue to Nvidia's customer support, the Redditor discovered that the blame for the cancellation was placed on Asus, the card's manufacturer, for failing to notify them of the price hike.
The updated price for the RTX 5090 now stands at $4,929.99, an increase of $500 (11.28%) from the previously listed price, which was almost two and a half times the MSRP of $1,999. The Redditor is still awaiting a response from Asus for further action but acknowledges that the likelihood of a successful resolution is slim. This incident highlights the significant impact of AI boom-induced demand and memory cost hikes on the graphics card market, with third-party pricing data showing the lowest price for this top-spec GPU on Amazon was $3,289.09.
As the market continues to witness significant price hikes, buyers may face further increases in the coming months.
Written by urgent.news from Tom's Hardware's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
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