You can't escape ads for the new Spider-Man movie — even in your BMW
Owners of newer BMW models will see an ad for "Spider-Man: Brand New Day" when they turn their cars on for the next week.
BMW cars, featured in the latest "Spider-Man: Brand New Day" film, now play an ad for the superhero movie on their dashboards. The German automobile manufacturer has teamed up with Marvel to display a banner and light show in select newer BMWs produced after 2020 until August 10. The animation, triggered when customers tap the ad, shows Spider-Man swinging overhead and dragging the BMW logo down the screen.
However, the campaign has drawn criticism, with some online expressing disappointment at the move. The move is not unprecedented for BMW, which has previously collaborated with Marvel on films like "Black Widow" and "Shang-Chi and the Legend of the Ten Rings." In a statement to Business Insider, BMW explained that the campaign was designed to offer customers themed animations and messages for various global and local occasions, not as a form of advertising.
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