Worldview |India Couture Week Under the Shadow of Unrest
This week’s round-up of global markets fashion business news also features the Australian Fashion Festival, African textile innovators and the Chinese investors buying Mammut.
India Couture Week proceeded as scheduled, despite the ongoing political unrest in the country. The annual event, organized by the Fashion Design Council of India, is a crucial part of the nation's fashion calendar and sets the tone for India's $130 billion wedding industry. Bridal and festive attire are the mainstay of many prominent brands in the country.
This year, the glamorous event took place without the usual media frenzy, as nationwide student protests against the Indian government dominated the headlines. Undeterred, designers showcased their latest collections on time. Anamika Khanna's destination show commenced the affair at Hyderabad's Falaknuma Palace. In New Delhi, Masaba Gupta, Kunal Rawal, Falguni Shane Peacock, and Arpita Mehta presented their designs for the contemporary Indian bride in the final week of July.
Some designers, such as Tarun Tahiliani, opted for a museum-style, immersive exhibit instead of the traditional runway format. Rahul Mishra also branched out, concluding the event with an exhibit of his bridal collection. This collection had already been showcased at Paris Couture Week three weeks prior.
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