willing to consider tinier vehicles
The U.S. automotive industry is exploring the potential of smaller, less expensive vehicles, such as electric low-speed vehicles (LSVs), as a growth market amid affordability concerns. These vehicles, also known as micromobility options, are essentially a step above traditional golf carts but below typical light-duty cars or trucks sold in the U.S. Companies including Stellantis, Waev, and startup Chip Motors are developing LSVs that can be charged overnight with a standard household outlet, making them more affordable and accessible than traditional electric vehicles.
LSVs vary in form and can be customized, with options such as the number of seats, electric range, and additional features like doors. They are typically used for short distances, such as in closed community settings like retirement homes or condominium complexes. While not as widely adopted as small cars, LSVs are gaining attention due to their potential appeal to American consumers looking for an affordable and easy-to-drive vehicle for short distances.
In recent years, there has been increased interest in LSVs from U.S. policymakers, with President Donald Trump suggesting that American car companies should be able to build and sell these vehicles in the U.S. These vehicles have historically not performed well in the U.S., but their affordability and ease of use are attracting attention from both companies and consumers.
Companies like Stellantis, Waev, and Chip Motors are working on offering LSVs at a fraction of the cost of traditional cars or trucks, with prices starting around $15,000.
The market for LSVs is currently estimated to be in the hundreds of thousands of units annually, but this number is expected to grow as more companies enter the market and awareness increases. Stephanie Brinley, a principal automotive analyst, notes that these vehicles are less expensive than conventional cars but are not intended to replace them. Instead, they serve as recreational vehicles for consumers looking for a convenient and cost-effective option for short trips.
The market for LSVs is still relatively small and loosely regulated, but it is part of a larger "micromobility" segment that is expected to grow significantly in the coming years. The global micromobility market is projected to more than double in size globally by 2030, reaching $340 billion, with North America's market growing from $20 billion in 2022 to $35 billion by 2030.
As the demand for affordable and convenient transportation options continues to grow, LSVs are positioning themselves as a viable solution for Americans looking for a more affordable and convenient way to travel short distances.
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