Why Mikayla Nogueira Chose Sephora
The influencer-turned-founder and erstwhile Ulta Beauty employee has selected Sephora for the retail debut of her label, POV Beauty. That decision was not taken lightly, said Nogueira.
Mikayla Nogueira, formerly an employee of Ulta Beauty, has chosen Sephora as the retail debut platform for her cosmetics line, POV Beauty. This decision was not made hastily, according to Nogueira. Sephora is currently reviewing its Chinese assets, potentially preparing to sell a stake valued at several hundred million dollars, as reported by Bloomberg.
The retail giant is currently conducting a review of its Chinese assets, with the possibility of selling a stake that could be worth several hundred million dollars, according to Bloomberg. Chanel's sales have also been on the rise, having returned to growth last year, Bloomberg reported based on an unnamed source. Beauty sales for the company increased by 8 percent last year.
Shailesh Jejurikar, the CEO of the American personal care conglomerate, mentioned to CNBC that LVMH-backed private equity firm L Catterton will acquire the line from Nogueira.
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