Which Dabur products are banned from using 'misleading' 100% claims? Full list
The food regulator added that this action comes after no action was taken by Dabur India during previous notices sent to the company.
The Food Safety and Standards Authority of India (FSSAI) has prohibited Dabur India Ltd from using "100 percent" claims on their food products, as it violates the FSS (Advertising & Claims) Regulations, 2018 and constitutes false advertising. The regulator has issued a prohibition order against Dabur India for products such as Dabur Hommade Coconut Milk, Dabur Himalayan Organic Apple Cider Vinegar, and Dabur Organic Honey, which displayed misleading claims like "100% Natural", "100% Pure", "100% Purity Guaranteed", and "100% Organic".
FSSAI also noted that Dabur Himalayan Organic Apple Cider Vinegar was sold with the Jaivik Bharat Logo without proper FSSAI endorsement. Dabur India claims they are currently reviewing the content on their products in response to the regulator's action.
Written by urgent.news from Hindustan Times's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
