Web and app tip: More Reels in German: Is that real?
Suddenly, influencers from all over the world are speaking German in their reels. Can that be? - Yes, but only with technical help: What AI does with voices and lips is astonishing and raises skepticism.
A surprising number of people are now speaking German in Reels, is it genuine? It certainly appears that way, but the reality is not quite so simple. The illusion of widespread German-speaking users in Reels is often created by generative artificial intelligence. This AI provides the German language for many Instagram users who might not have naturally spoken the language before.
Additionally, the AI can sync the movements of people's lips with the audio in the video, which can result in a highly realistic appearance, but may also seem strange to some viewers. Meta announced the expansion of Reels translations using Meta AI to include German, French, Italian, Japanese, and Korean in mid-July. This feature allows users to choose whether or not to use AI translation for their Reels before publishing them.
The choice is made through a switch labeled "Translate voices with Meta AI" before the post goes live. Users can also select specific languages for the translations and ensure that any translations are reviewed and approved by them before being published. If users prefer to have the final say on the translations, they can access the "Additional Options" section on the initial screen.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
