Snap CEO addresses Specs preorder interest during Q2 earnings call

Snap Inc. CEO Evan Spiegel addressed preorder interest during the company's Q2 2026 earnings call, discussing anticipation for the upcoming Specs AR glasses. Scheduled for a September 16 launch, Specs are priced at $2,195, a potentially daunting sum for some consumers. Despite this high price point, Spiegel remains confident in the future of Specs, which he views as the next computing platform for the company.

He stated that there has been "a huge amount of interest" in the AR glasses since their announcement in June, but did not provide exact pre-order numbers. When discussing public response, Spiegel emphasized the importance of consumers experiencing the glasses firsthand after their September launch, suggesting that pre-order volumes might not yet reflect the full level of anticipation.

Snap CFO Doug Hott also participated in the call, focusing on product quality, customer experience, and ecosystem as key areas of focus for Specs. The company reported $1.6 billion in Q2 revenue, a 19% year-over-year increase, although it still faced a net loss of $164 million in the quarter. Earlier this year, Snap laid off 16% of its workforce in an attempt to reduce annual costs by $500 million.