Paris-based Shiplog raises over €807.6K to build agentic customer intelligence for personalisation at scale

Paris-based startup Shiplog has successfully raised over €807.6k ($930k) in pre-Seed funding to develop an agentic customer intelligence system called Ada. This AI-driven system aims to revolutionize the way companies personalize customer interactions on the internet. The funding round was led by Kima Ventures and Project Europe, with support from venture capital firms Purple, No Label Ventures, 100IN, and Station F Fund.

Shiplog's co-founders, Mehdi Gribaa and Khushi Mehta, believe that every software interacting with customers should become adaptive, making real-time decisions based on individual customer behavior. The company's Ada AI agent evaluates each customer individually, determines the next best action across the customer lifecycle, and executes those decisions in real time.

Traditionally, customer data platforms (CDPs), customer success software, personalization engines, and marketing automation tools have operated using segments drawn weeks or months earlier, and have acted through rules written for the average customer. However, with the advancements in AI compressing software development and pricing moving from per-seat subscriptions to usage-based models, customer behavior is now more individualistic than ever before.

Shiplog asserts that the current operating model of treating customers as parts of segments is outdated and will soon be rewritten. Their vision is to become the intelligence layer behind every customer interaction, enabling every application to personalize itself continuously. Ada sits above existing stacks, connecting to platforms like Salesforce, HubSpot, Snowflake, Shopify, and Stripe, building live customer profiles and making decisions based on behavior shifts.

The founders aim to initially target sectors such as FinTech, cybersecurity, software, and consumer industries, where customer behavior changes rapidly, and personalized engagement is crucial for growth and retention. Shiplog is currently piloting with companies in these sectors, expanding its integrations, and growing its engineering team in Paris, with the long-term goal of becoming the intelligence layer behind every customer interaction.