NCPCR to probe Meta over child abuse ads on Instagram
NCPCR has instituted an inquiry into Meta over Instagram CSEAM ads, escalating the matter after the company replied to the Commission's July notice.
The National Commission for Protection of Child Rights (NCPCR) has decided to conduct a formal inquiry into Meta Platforms, Inc. over allegations that advertisements related to Child Sexual Exploitation and Abuse Material (CSEAM) appeared on Instagram in India. This marks an escalation from a previous preliminary explanation-seeking exercise.
The NCPCR, a statutory body mandated to monitor the implementation of various child protection laws, took suo motu cognizance of a BBC Eye investigation into Meta's advertisements. Meta has acknowledged the existence of these violating advertisements but is challenging how they passed through the company's review systems. The central question in the NCPCR inquiry is how Meta's paid advertising pipeline, involving both automated and manual review, allowed these advertisements to be published and continue to be monitored after going live.
Legal experts note that paid advertisements may face stiffer scrutiny due to the revenue they generate.
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