McDonald’s CEO turns to a trusted lieutenant with a turnaround record to revive its biggest market
CEO Chris Kempczinski is betting on Skye Anderson, the exec he's tapped for tough assignments before, to boost sales growth and improve its value push.
McDonald's has appointed Skye Anderson as the new president of its struggling U.S. business, aiming to revive the company's biggest market after its previous strategy of offering cheaper items failed to attract more customers. Sales at established U.S. restaurants only increased by 0.8% in the second quarter, below expectations, despite the company introducing items for under $3 and a $4 breakfast meal to cater to price-sensitive diners.
McDonald's CEO Chris Kempczinski acknowledged that while the company's strategy was sound, unforced errors such as too many simultaneous product launches and poor marketing led to poor execution. Anderson, a 26-year veteran of the company, was previously the head of McDonald's global business services unit and modernized over 5,700 restaurants during her tenure.
She will need to navigate the challenges of a massive U.S. restaurant remodel program and the soft results of recent initiatives, as McDonald's prepares to roll out upgraded menu items and new store prototypes amid persistent inflation.
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