I turned my online reselling side hustle into my full-time job after paying off debt. Side hustles are successful when your back's up against the wall.
Colton Rockwell turned his side hustle of reselling into his full-time job. He likes that he can be more selective of his time than in a 9-to-5.
Colton Rockwell, a 30-something online reseller from Seattle, turned his side hustle of selling on eBay into a full-time career after paying off debt. Initially, Rockwell pursued reselling as a means to supplement his income while working a sales job that left him struggling financially, owing over $10,000 in credit card debt and having only $5,000 in savings.
His decision to turn reselling into his full-time job came after a successful first year in 2023, when he grossed around $50,000 on eBay, bringing him debt-free and laying the foundation for his current goal of earning between $100,000 and $120,000 annually across multiple platforms including eBay, Depop, Poshmark, and Facebook Marketplace.
Rockwell's journey began with selling video games and personal items, which evolved into sourcing and selling primarily clothes after extensive research into where to find new items to sell. This venture not only helped him pay off his debt but also inspired him to share his success story publicly through social media under the name Rockwell Resell.
Before fully committing to his new career, Rockwell and his wife saved nearly $50,000 to ensure financial stability, allowing him to quit his previous job on April 1. His previous role, though supportive, limited his family time due to commute times and office duties. Now, Rockwell values the flexibility provided by his online business, allowing him to spend more quality time with his one-year-old daughter and maintain a better work-life balance compared to his previous job.
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