From Pochettino to MLS, the giants of American finance keep making big promises about the future of U.S. soccer

In recent months, it has become apparent that prominent figures from the world of American finance are increasingly involved in the future of U.S. soccer. Two significant moves have been announced, further solidifying this trend. Firstly, Mauricio Pochettino, the head coach of the U.S. Men’s National Team, has been confirmed to remain in his position until 2030.

This decision was largely supported by a philanthropic gift from Ken Griffin, the founder and CEO of Citadel, a leading hedge fund and financial services company. Griffin, who made this contribution in 2024, has continued to play a pivotal role in U.S. Soccer's leadership, following the appointment of Larry Berg as the third commissioner of Major League Soccer (MLS).

Larry Berg, a co-owner of LAFC and a veteran of private equity firm Apollog Global Management, was appointed as the new MLS commissioner. Berg's background in private equity and his decade-long experience as an owner influenced his approach to the role. He emphasized the importance of urgency, diligent work, and aligning diverse stakeholders towards a common goal.

Berg highlighted the parallels between private equity and sports ownership, asserting that private equity firms bring substantial capital and strategic governance to the table.

The transition to MLS under Berg's leadership is further supported by KKR, through their joint venture with MLS, Hometown Soccer Holdings. This 50-50 partnership aims to centrally manage commercial rights for MLS NEXT Pro clubs, with the deal reportedly worth $150 million to $200 million. The involvement of financial experts from the private equity sector in the management of MLS not only underscores their growing influence but also highlights the strategic role they play in shaping the future of U.S. soccer.