Deepfake victim Mrunal Thakur threatens legal action for AI misuse, ‘Consider this your formal notice’
Several Bollywood stars, including Hrithik Roshan and Aishwarya Rai, are pursuing legal action against unauthorised use of their images and voices.
Bollywood actress Mrunal Thakur has warned individuals using deepfake AI technology to exploit her identity, issuing a formal notice on social media. Thakur is among Bollywood celebrities who have been repeatedly targeted by such misuse. The post, which has garnered over 1 million views, states that creating or sharing deepfake content using her likeness is illegal and unacceptable, with any further misuse resulting in legal action.
Social media users have expressed support and called for action against those responsible. Experts note that enforcing such legal measures is challenging due to the rapid spread of content and difficulty in online monitoring, as well as jurisdictional issues with foreign-hosted websites. Personality rights, while not explicitly codified, allow courts to grant injunctions, damages, or takedown orders for misuse.
Several Bollywood stars, including Hrithik Roshan, Akshay Kumar, and Suniel Shetty, have pursued legal action against unauthorized use of their images, voices, or both. The increasing complexity of AI technology makes detecting real from fake videos difficult, and enforcement remains a significant challenge despite court injunctions.
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