Dabur asked to stop sale of honey, other products with '100%' claims. Here's why
FSSAI directed Dabur India Limited issued the prohibition order saying such claims were ‘ambiguous and unverifiable’.
The Food Standards and Safety Authority of India (FSSAI) has instructed Dabur India to stop selling food products with misleading "100% pure, natural, or organic" claims, stating such labels are unverifiable and against the law. Dabur India Ltd, which manufactures a wide range of food products including honey, apple cider vinegar, coconut oil, and coconut water, is under scrutiny for making these claims on their packaging.
The regulator cited the Food Safety (Advertising & Claims) Regulations, 2018, which prohibit companies from making ambiguous and unverifiable claims. FSSAI has given Dabur a 15-day deadline to submit an Action Taken Report (ATR) and immediately halt the sale of products with such claims. Dabur has stated they are reviewing their products in response to the FSSAI notice.
This is not the first time Dabur has faced scrutiny from the FSSAI; the company was previously directed to discontinue using "100%" claims, but had not complied satisfactorily.
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- FSSAI prohibits Dabur from selling food products with '100 pc' claims hindustantimes.com
