Caleb & Brown expands to UK, betting on untapped crypto demand
The boutique brokerage will focus on high-net-worth clients rather than competing with retail crypto exchanges.
A boutique Australian crypto brokerage, Caleb & Brown, has entered the UK market, capitalizing on what the company sees as an untapped demand for digital assets among high-net-worth investors. The firm, which is owned by the Swyftx Group, previously served clients in Australia and the US before expanding its services to the UK. This expansion comes a year after Caleb & Brown was acquired by Swyftx in a deal valued at over $100 million.
Swyftx Group co-CEO Andrea Yuen highlighted the UK as a promising market due to its lower levels of crypto adoption compared to other regions. The country ranks 11th in Chainalysis' 2025 Global Crypto Adoption Index, behind Russia, the Philippines, and Ukraine. Yuen emphasized that the UK, as one of the world's oldest and most sophisticated financial centers, is currently under-served by private client offerings in digital assets.
She stated that the boutique brokerage aims to provide a more personalized service, offering tailored execution to meet the unique needs of wealthier investors.
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