AI startup Kily secures Rs 30 crore from Sorin, Razorpay, Wyser
The AI startup said that it plans to use the fresh capital to deepen Kily's product capabilities, strengthen its go-to market initiatives, and accelerate adoption across India's largest consumer brands. The company said its AI agents help brands manage pricing, advertising, inventory and marketplace operations by analysing real-time marketplace data and autonomously executing decisions.
Agentic AI startup Kily has secured Rs 30 crore in funding from investment firms Sorin Investments, Razorpay, and Wyser Capital. Kily, founded in 2025 by former executives from Flipkart, Amazon, and Affle, develops AI agents to automate commerce operations for brands on e-commerce and quick commerce platforms. The company's AI agents analyze real-time marketplace data and execute decisions autonomously regarding pricing, advertising, inventory, and marketplace operations.
Kily has already collaborated with consumer brands such as ITC and aims to help brands grow and profit in the increasingly fragmented ecosystem of online selling. Founder and CEO Sankalp Mehrotra emphasized that Kily brings autonomy to commerce management, enabling brands and their partners to make faster decisions, better choices, and scale profitably.
Sorin Investments partner Subeer Monga highlighted that enterprise software is transitioning towards systems that execute decisions themselves, and Kily is developing an autonomous execution layer to help brands compete on an equal footing in the marketplace.
Written by urgent.news from Economic Times Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
