The international hotel chains targeting China’s value-driven travellers
As a fresh graduate who recently received his first pay cheque after starting his first job in June, Ryan Liu decided to mark the milestone with a weekend getaway. Having recently relocated from Shandong province to Shenzhen, he was looking for a place that offered quality facilities without stretching his budget. He was surprised to find a Hampton by Hilton hotel, part of Hilton’s upper-midscale…
International hotel chains are targeting China's value-driven travellers by expanding into the midscale and upper-midscale segments, according to a recent report. Ryan Liu, a recent graduate in Shenzhen, recently experienced this shift when he stayed at a Hampton by Hilton hotel for about US$89 a night, which he found affordable while still offering quality facilities.
This trend is driven by China's growing domestic tourism sector, which reached 1.90 billion trips in the first quarter of this year, generating a total tourism spending of 1.86 trillion yuan. Despite a slight decrease in average spending per trip, domestic consumers remain price-sensitive, making midscale hotels an attractive option for international hotel groups.
Hilton's Tempo by Hilton brand is set to debut in mainland China, joining other brands like Canopy, Curio Collection, Tapestry Collection, and Motto. Marriott has also introduced its Series by Marriott brand to cater to this market segment.
Brief written by urgent.news from SCMP Business's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
