The Ghanaian Researcher challenging how social media platforms treat neurodivergent users
There's a particular kind of exhaustion that comes from using an app that was never designed with your nervous system in mind. The autoplaying video that arrives without warning.
Kofi Ofori-Mensah, a Ghanaian researcher, is challenging how social media platforms treat neurodivergent users. The constant distractions found in typical apps—autoplay videos, infinite scrolling, and persistent notification badges—can be overwhelming for neurodivergent individuals, like those with autism or ADHD. Kofi has spent years building a career around this issue, working as a support worker for autistic adults in the UK and pursuing academic research.
His work focuses on understanding how neurodivergent individuals experience social media marketing, rather than assuming a neurotypical user is the default. Kofi's research has led him to found NeuroDigital Support, a UK-based company that aims to change digital environments and outcomes for neurodivergent users. The company's flagship product, NuroTok, is an app designed to provide sensory regulation and digital wellbeing for neurodivergent individuals, addressing specific triggers and arousing stimuli that cause harm.
Kofi's research, books, and venture all share the same goal: to highlight how platform design is biased and the disproportionate impact it has on neurodivergent users.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
