Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Ulta Beauty announced the launch of Soshe, a new beauty brand, in its latest earnings report. The company, based in the United States, faced a quarter marked by a failed merger attempt, scrapped brand divestments, and executive reshuffling. Amid this internal turmoil, the market's reaction remains uncertain.
In parallel, negotiations between Canadian and US negotiators are underway to avert 50 percent tariffs on Canadian goods by an Aug. 19 deadline. While discussions are deemed constructive, substantial work is still needed to resolve key trade disputes.
Despite a slight dip in retail sales by 0.6 percent last month, following a 0.2 percent increase in June, Ulta Beauty's clothing stores reported a rebound of 1.9 percent in receipts. This positive trend is likely attributed to the surge in back-to-school shopping activities.
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